What You Have to Know Regarding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. When a certain user clicks on the question in such PAA feature, there is a drop-down showing up the featured snippets which are termed quick answers from another search result.
For various PAA results, each time the user clicks an extra PAA question, then such new dynamically loading question is going to appear below. There have also been a few instances of many PAAs but many would stop after some new questions. It was in the summer of 2015 that such PAA feature was initially shown. Know that the organic search feature is actually part of the ongoing efforts of Google for improving the search experience and also keep those searches in the Google interface much longer.
Compared to the featured snippets, People Also Ask feature now moves around the first page of the SERPs. But, so many of the PAAs actually appeared below the first search result page.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
What you should know is that such PAAs actually show in 70 percent of the search results that show snippet and this seems to be using the same source for answering the featured snippets and the different PAA questions. Such actually means that ranking the answer to that featured snippet as well as PAA question may result in many instances of exposure. An important info to know is that PAA can actually show up in over 20 search result pages.
If you try to rank like the answer in People Also Ask question, you have to optimize in the same way like how you would for that featured snippet. It is very important that you actually answer the question in a clear, concise and authoritative way. Taking such question or answer approach to content provides a lot better user experience through aligning to the user intent with the pertinent content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.